China is one of the world's major manufacturing bases for fishing tackle, with a well-developed supply chain for artificial fishing lures. Chinese manufacturers produce a wide range of products, from hard plastic lures and soft plastic baits to metal jigs, spinnerbaits and offshore trolling lures.
However, fishing lure manufacturing is highly specialized.
A factory experienced in hard plastic lures may not be equally strong in soft plastics. A manufacturer producing metal jigs may have very different tooling, finishing and quality-control capabilities from a factory specializing in offshore trolling lures.
For fishing brands, importers and wholesalers, choosing a supplier should therefore involve more than comparing unit prices and MOQs. Buyers should also evaluate the manufacturer's actual lure specialization, existing molds, custom mold capability, colors and finishes, components, sample development, production consistency and export service.
This guide introduces 10 professional fishing lure manufacturers in China with different manufacturing strengths and market orientations.
The manufacturers below are not ranked strictly from best to worst or by sales volume. The list focuses on manufacturing relevance for B2B buyers sourcing fishing lures from China.
How We Selected These Fishing Lure Manufacturers
The manufacturers in this guide were evaluated primarily on actual lure manufacturing capability rather than search-engine visibility or the number of products listed online.
Key considerations included:
- Whether fishing lures are a significant part of the manufacturer's business
- Actual manufacturing capability
- Specialization in hard lures, soft lures, metal jigs or trolling lures
- Existing mold availability and new product development capability
- Color, weight, component and packaging customization
- OEM and private label experience
- Export and international customer service capability
One distinction is particularly important:
A fishing lure factory and an export-ready OEM supplier are not necessarily the same thing.
Some Chinese factories have strong manufacturing capabilities but primarily serve the domestic market. Others have dedicated export teams and experience managing OEM development, international communication, export documentation and overseas shipping.
International buyers should evaluate these capabilities separately.
Quick Comparison of 10 Fishing Lure Manufacturers in China
| Manufacturer | Main Lure Focus | Manufacturing Strength | Suitable For |
|---|---|---|---|
| Yantai Smart Lure | Hard / Soft / Metal | Broad lure manufacturing | Multi-category lure brands |
| Shengxin | Hard / Soft / Jig / VIB | Broad manufacturing and development | OEM and multi-category programs |
| Shakeman | Soft Lures | Soft plastic lure production | Soft lure brands and volume programs |
| Zhonghan | Fishing Lures | Manufacturing with export experience | Asian-market sourcing programs |
| Shunbiao | Soft / Trolling | Soft and trolling lure production | Soft and trolling lure projects |
| WH Fishing | Hard / Soft / Metal | Multi-category OEM/ODM | Brands, importers and wholesalers |
| Jinjiang | Metal / Rubber Jig / Soft | Jig and metal lure production | Metal jig and jig programs |
| Yuyang | Hard / Soft / Jig / Spinner | Broad lure selection | Private label lure programs |
| Weiyu | Trolling / Soft / Offshore | Offshore and trolling specialization | Offshore and trolling brands |
| Beizheng | Fishing Lures | Lure manufacturing | Buyers with China-side sourcing capability |
Top 10 Fishing Lure Manufacturers in China
1. Yantai Smart Lure
Yantai Smart Lure is a professional fishing lure manufacturer based in Yantai, Shandong.
Its publicly available product information covers three major categories:
- Hard baits
- Soft baits
- Metal lures
The company states that it was established in 2006 and has developed more than 300 product varieties and over 2,000 designs. Its public information also indicates experience supplying overseas markets in Asia, North America, South America and Europe.
The main advantage for B2B buyers is its broad product coverage. Instead of working exclusively within one lure category, buyers can evaluate hard, soft and metal lure programs from the same manufacturer.
Best for: brands, importers and wholesalers developing multi-category fishing lure ranges.
2. Shengxin
Shengxin is a fishing lure manufacturer based in Weihai, Shandong.
Its public product range includes hard baits, soft baits, VIB lures, wooden lures, squid and shrimp lures, lead jig heads, spoons, rubber jigs and buzzbaits.
According to the company's published information, Shengxin was established in 2004 and provides both OEM and ODM services. It also presents dedicated manufacturing facilities and product-development capabilities for fishing lure projects.
Its broad manufacturing scope makes it relevant for buyers that want to develop several lure categories rather than source only one hard bait or soft bait platform.
Best for: OEM/ODM buyers requiring a broad lure selection and product-development capability.
3. Shakeman
Shakeman is a fishing lure manufacturer based in Weihai, Shandong, with soft lures representing an important part of its manufacturing activity.
This makes the company particularly relevant to buyers evaluating suppliers for soft plastic lure programs rather than manufacturers focused primarily on hard plastic or metal lures.
For soft lure sourcing, buyers should evaluate more than shape and appearance. Material formulation, softness, color consistency, glitter, salt, scent, weight and storage stability can all affect the finished product.
Best for: soft plastic lure brands and private label soft bait programs.
4. Zhonghan
Zhonghan is a fishing tackle manufacturer located in Gu'an, Hebei, with fishing lure manufacturing and export experience.
Its market orientation differs from factories built primarily around North American or European OEM programs. The company has experience serving Asian markets, including South Korea.
For buyers developing products for Korea or other Asian markets, experience with regional lure preferences, specifications and product styles can be relevant when evaluating a supplier.
Best for: fishing lure buyers targeting Asian markets or buyers with established sourcing experience in China.
5. Shunbiao
Shunbiao is an Anhui-based fishing tackle manufacturer with a particular focus on soft lures and trolling lures.
Trolling lure manufacturing differs from standard freshwater soft plastic production. Depending on the product, buyers may need to evaluate lure heads, skirts, color combinations, rigging components, hooks and specifications for different saltwater target species.
A supplier experienced in both soft lures and trolling products can therefore be useful for brands developing offshore or saltwater lure ranges.
Best for: soft lure, saltwater and trolling lure projects.
6. WH Fishing
WH Fishing is a B2B fishing tackle manufacturer and OEM/ODM supplier based in Ningbo, China, serving fishing brands, importers and wholesalers.
Its fishing lure range covers hard lures, soft plastic lures, metal jigs, spinnerbaits and other artificial fishing lures.
Depending on the model and project, customization can include:
- Brand logo
- Custom colors
- Hooks and components
- Product specifications
- Private label packaging
For products based on existing molds, buyers can normally begin with relatively simple customization. New product projects can also involve changes to dimensions, weight, structure or entirely new mold development.
WH Fishing differs from lure-only manufacturers because buyers can also source fishing rods, reels, lines, hooks and other tackle categories. This can be useful for brands developing a broader private label fishing tackle range rather than sourcing only one lure category.
More extensive product-development projects can be handled through its OEM and ODM services.
Best for: fishing brands, importers and wholesalers requiring OEM/ODM fishing lures or multi-category fishing tackle sourcing.
7. Jinjiang
Jinjiang is a Weihai-based fishing lure manufacturer with product coverage that includes metal jigs, rubber jigs, soft lures, jig heads and other artificial fishing lures.
Its published information also indicates support for customized colors and mold development for different lure weights.
Compared with factories concentrating mainly on crankbaits or minnows, Jinjiang is particularly relevant for buyers sourcing metal jigs, rubber jigs and related jig products.
For these products, buyers should pay particular attention to weight tolerance, balance, finish, holographic materials, glow treatments and hook configurations.
Best for: metal jig, rubber jig and jig-head sourcing programs.
8. Yuyang
Yuyang is a fishing lure manufacturer based in Weihai, producing both freshwater and saltwater artificial lures.
Its publicly presented product range includes crankbaits, soft baits, soft worms, lead jigs, bass jigs, spinnerbaits, bucktail jigs, Alabama rigs, inline spinners and spoons.
The company also publicly offers private label manufacturing and new product development services.
This broad product structure makes Yuyang relevant to buyers building a diversified lure range from a single supplier.
Best for: private label brands sourcing multiple traditional freshwater and saltwater lure categories.
9. Weiyu
Weiyu is a Weihai-based fishing lure manufacturer with a noticeably different specialization from many conventional hard bait factories.
Its public product range emphasizes octopus skirts, soft squid, trolling lures, soft swimbaits, spreader bars, dredges, daisy chains, feather lures and other offshore products. The company also presents OEM/ODM capabilities for several lure categories.
This specialization makes Weiyu particularly relevant for brands developing products for tuna, marlin, mahi-mahi and other offshore fishing applications.
Best for: offshore, trolling and specialist saltwater lure programs.
10. Beizheng
Beizheng is a fishing lure factory based in Weihai that primarily serves the Chinese domestic market rather than operating as a typical export-oriented OEM supplier.
Its inclusion illustrates an important sourcing distinction:
Manufacturing capability does not automatically mean international OEM service capability.
China has many factories capable of producing fishing tackle that do not directly manage overseas sales, export documentation, international logistics or English-language project communication.
Such manufacturers may still be relevant to buyers with their own China sourcing team, trading partner or supply-chain management capability.
However, buyers requiring direct international service should confirm export capability before beginning a project.
Best for: domestic sourcing programs and international buyers with established China-side sourcing support.
Why Is Shandong a Major Fishing Lure Manufacturing Base in China?
Shandong, particularly Weihai and Yantai, is one of China's major fishing tackle manufacturing regions and has a high concentration of fishing lure manufacturers.
The concentration of manufacturers in the list above reflects this industrial background rather than a requirement that manufacturers be located in Shandong.
Professional lure manufacturers also operate in Anhui, Hebei, Zhejiang and other regions of China.
For international buyers, location alone should therefore not determine supplier selection. Actual product specialization, manufacturing capability, quality consistency and project service are more important than the province in which a factory is located.
Different Types of Fishing Lure Manufacturers
Not every fishing lure manufacturer is suitable for every lure project. Hard lures, soft plastics, metal jigs and offshore trolling lures require different materials, tooling, manufacturing processes and quality-control methods.
Hard Lure Manufacturers
For minnows, crankbaits, jerkbaits, poppers and similar hard lures, buyers should evaluate:
- Mold accuracy
- Plastic material
- Internal weight system
- Floating or sinking behavior
- Swimming action
- Paint and printing
- Surface coating
- Hooks and split rings
Two hard lures with a similar appearance can perform very differently in the water.
Soft Plastic Lure Manufacturers
For soft plastic lure projects, buyers should consider:
- Material
- Hardness and softness
- Color formulation
- Glitter
- Salt
- Scent
- Buoyancy
- Weight
- Batch consistency
Multi-color injection, UV effects, glow materials and special formulations may require additional manufacturing capability.
Metal Jig Manufacturers
For metal jig sourcing, buyers should check:
- Length and profile
- Actual weight and weight tolerance
- Center of gravity
- Surface finish
- Holographic film
- Glow treatment
- Paint durability
- Hooks or assist hooks
- Other hardware
Trolling and Offshore Lure Manufacturers
Trolling and offshore lures may involve resin or metal heads, octopus skirts, feathers, rigging components, hooks and leaders.
Specifications can also vary significantly depending on the target species and fishing market.
For this reason, buyers should select a manufacturer with experience in the specific lure category they intend to sell.
Existing Mold vs. Custom Mold for OEM Fishing Lures
An existing mold reduces development cost and lead time, while a custom mold provides greater product differentiation but requires additional tooling investment and development time.
| Factor | Existing Mold | Custom Mold |
|---|---|---|
| Development Cost | Lower | Higher |
| Development Time | Shorter | Longer |
| Product Differentiation | Moderate | High |
| Initial Project Risk | Lower | Higher |
| Best For | New brands / market testing | Established brands / exclusive products |
For an existing lure platform, buyers can often begin by customizing:
Color + Logo + Hooks + Components + Packaging
This approach allows a new brand to test the market without immediately investing in an entirely new lure structure.
Based on typical WH Fishing projects, an existing-mold lure sample can often be prepared in approximately one week, while new lure mold development normally requires around 20–30 days.
Mass production for fishing lures is commonly around 30 days, depending on the lure type, order quantity, customization and current factory schedule.
These are planning references rather than guaranteed lead times. Buyers planning seasonal launches should consider the entire development, production and shipping schedule. For a broader planning framework, see our OEM Fishing Tackle Lead Time Guide.
How to Choose a Fishing Lure Manufacturer in China
The first step is to define the actual lure project rather than simply requesting a general fishing lure catalog.
For example, a useful hard lure RFQ could specify:
| Requirement | Example |
|---|---|
| Lure Type | Sinking Minnow |
| Length | 110 mm |
| Weight | 27 g |
| Application | Saltwater |
| Action | Sinking |
| Body | ABS |
| Color | Custom |
| Hardware | Saltwater hooks and split rings |
| Branding | Logo printing |
| Packaging | Private label packaging |
| Initial Quantity | 500 pcs |
For a soft lure project, buyers should additionally specify material, hardness, color, glitter, salt, scent and packaging requirements.
For a metal jig, the RFQ should define weight, length, profile, finish, glow requirements, hook configuration, packaging and quantity.
Clear specifications make it much easier for a manufacturer to determine whether an existing mold is suitable, whether a new mold is required and what the actual MOQ and unit cost will be.
When quotations arrive, buyers should compare the complete specification and quotation scope rather than unit price alone. Our Fishing Tackle Supplier Quotation Guide explains this process in more detail.
What Should Buyers Test Before Mass Production?
Fishing lure samples should be tested for function and consistency, not only for logo placement and color.
For hard lures, buyers should test:
Swimming action, floating or sinking rate, balance, casting stability, hook position and finish durability.
For soft lures, buyers should evaluate:
Material, action, hardness, color consistency, tear resistance and storage stability.
For metal jigs, buyers should check:
Actual weight, balance, finish, glow or holographic effect and hardware configuration.
After sample approval, the final material, color, weight, hooks, components, logo and packaging requirements should be documented and frozen before mass production.
FAQ
1. What is the typical MOQ for fishing lures in China?
MOQ varies considerably by lure type and customization.
Existing molds and standard colors usually allow lower MOQs, while custom colors, packaging and new molds can increase the minimum order requirement.
For many WH Fishing lure projects, a typical starting range is approximately 100–300 pieces per model, although the final MOQ depends on the specific product and customization.
2. Can buyers order fishing lure samples before mass production?
Yes. Sample testing is recommended before placing a new OEM fishing lure into mass production.
The purpose is to confirm product structure, material, action, color, weight and components before committing to a larger order.
3. Do fishing lure samples need custom retail packaging?
Usually not.
The sample stage should primarily confirm the product itself. Custom retail packaging can normally be developed after the lure specification has been approved.
4. Can Chinese fishing lure manufacturers develop custom molds?
Yes, many professional lure manufacturers can develop new molds.
However, hard lures, soft plastic lures and metal jigs require different tooling and manufacturing experience, so buyers should confirm that the supplier has experience with the specific lure type.
5. Is an existing mold suitable for a new fishing lure brand?
Often, yes.
Existing molds allow new brands to test products and market demand with lower development cost and shorter lead time. A custom mold can be considered later when sales volume and product strategy justify the investment.
6. Do all Chinese fishing lure factories export directly?
No.
Some factories have dedicated international sales and export capabilities, while others mainly manufacture for the Chinese domestic market or supply other trading and export companies.
International buyers should evaluate manufacturing capability, OEM capability and export service separately.
7. What should buyers compare when choosing a fishing lure supplier?
Buyers should compare lure specialization, materials, mold capability, product performance, color and finish quality, hardware, MOQ, sample development, production consistency, packaging and export service.
Price should be compared only after the product specifications and quotation scope are aligned.
Final Thoughts
China has a broad and specialized fishing lure manufacturing supply chain, but different factories are suited to different types of projects.
Some manufacturers specialize in soft plastic lures, others are stronger in hard baits or metal jigs, while certain factories focus on offshore and trolling products.
For fishing brands, importers and wholesalers, the objective should therefore not be to find the largest fishing lure factory, but to identify a manufacturer whose production capability matches the specific product being developed.
For a first OEM project, starting with a proven existing mold can reduce development time, tooling investment and initial sourcing risk. After product performance and market demand have been validated, buyers can then decide whether a custom mold is commercially justified.
Buyers planning a broader private label program can also review our OEM Fishing Tackle Manufacturing Guide or explore WH Fishing's fishing lure collection.