About WH Fishing

Founded in 2015, WH Fishing Tackle is a professional fishing tackle manufacturer and supplier integrating research and development, product design, manufacturing, assembly, and global sales. We provide OEM and ODM solutions for fishing brands, wholesalers, distributors, importers, and retailers worldwide, offering a complete range of fishing tackle with fishing reels, fishing rods, and fishing lures as our core manufacturing categories.

Since its establishment in 2015, WH Fishing has grown into an integrated fishing tackle manufacturer with a modern production facility covering 16,000 square meters and a team of approximately 200 employees.

Our business combines product development, engineering, manufacturing, assembly, quality inspection, and international sales into one coordinated supply system. This integrated approach enables us to provide stable product quality, efficient project management, and flexible OEM and ODM services for customers around the world.

Today, WH Fishing supplies a complete range of fishing tackle products while continuously investing in manufacturing capability, product innovation, and long-term partnerships with global customers.

WH Fishing provides a complete range of fishing tackle products to help customers build competitive product collections from a single supply partner.

Our product portfolio includes:

Fishing Reels

Fishing Rods

Fishing Lure

Fishing Tackle Accessories

Fishing reels are one of WH Fishing's primary manufacturing strengths.

Our production facility is equipped with more than 180 manufacturing and machining machines, including five-axis machining centers, three-axis machining centers, CNC Swiss-type lathes, gear hobbing machines, plastic injection molding machines, and die-casting equipment.

With more than 300 reel molds, we develop over 30 new reel models every year, producing approximately 100,000 reels per month and more than 1 million reels annually.

Our reel product range covers spinning reels, baitcasting reels, conventional reels, trolling reels, jigging reels, surf reels, freshwater reels, and saltwater reels.

Our fishing rod production line specializes in premium carbon fiber rods for freshwater and saltwater applications.

We provide complete OEM manufacturing services for more than 30 fishing brands, covering product development, mold engineering, prototype production, component selection, and mass production.

Our production team applies 12 core manufacturing processes, including precision Toray carbon cloth cutting, 45-degree cross carbon wrapping, Fuji guide installation, blank finishing, thread wrapping, and final assembly.

Every fishing rod passes through 18 quality inspection procedures before shipment, with annual production capacity exceeding 500,000 rods.

Our manufacturing program supports bass rods, trout rods, catfish rods, inshore rods, surf rods, jigging rods, and other customized carbon fishing rods.

WH Fishing manufactures three major lure categories:

• Hard Baits
• Soft Baits
• Metal Lures

Our lure production line currently includes more than 300 product models and over 2,000 color patterns, with annual production exceeding 5 million pieces.

We support OEM development covering lure body design, mold development, painting, printing, component assembly, hook configuration, packaging, and private label production.

Our Product Showrooms

Explore our dedicated showrooms for fishing reels, rods, and lures, featuring a wide range of product styles and specifications.

Fishing Reel Showroom

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Fishing Rod Showroom

Our fishing rod showroom includes rod samples for freshwater, saltwater, bass, catfish, trout, surf, and offshore fishing. Different lengths, powers, actions, guide systems, and handle designs are displayed for product comparison and selection.

Fishing Lure Showroom

Our fishing lure showroom features hard lures, soft lures, jigs, frogs, spinnerbaits, and other popular bait categories. Customers can view different lure styles, sizes, weights, colors, and fishing applications.

Global Markets

 

WH Fishing products are exported to more than 40 countries and regions, with North America serving as our primary market.

Our products are supplied to customers across:

 

United States

 

Canada

 

Germany

 

United Kingdom

 

Spain

 

Italy

 

Russia

 

Brazil

 

Argentina

 

Japan

 

South Korea

 

Thailand

 

Indonesia

Through years of international business experience, we continue to provide reliable manufacturing and product supply for customers across Europe, North America, South America, and Asia.

WH Fishing supports customers across different business models within the fishing tackle industry.

We work with:

• Fishing Brands developing private label products
• Importers sourcing reliable manufacturing partners
• Wholesalers expanding their product portfolios
• Distributors building long-term supply programs
• Retailers offering complete fishing tackle collections
• E-commerce Sellers developing customized fishing tackle products

No matter the project size, our goal is to provide stable manufacturing, flexible customization, and long-term cooperation for every customer.